UNCLE BEN’S® Classic Risotto   Creamy risotto is a well-known favorite on upscale Italian and trend-setting restaurant menus. However, unreliable results and labor-intensive prep have made it impractical for most operations. Now with UNCLE BEN’S® Classic Risotto, anyone can make perfect risotto in less than 2 minutes. Just heat and serve in your signature recipes for profitable menu items that command a premium price. Small shelf-stable pouches let you prep only the amount you need, and 100% Arborio rice assures authentic taste and texture. It’s the risotto within reach! Now the UNCLE BEN’S® Classic Risotto you love comes in the orange package that you know and trust. Also check out the new preparation instructions and add-in suggestions printed right on the package for added convenience. Expect to see this new package in the distribution channel in late January 2006. Ode to Arborio Rice A plump, pearly white rice grown in northern Italy, Arborio is the foundation of risotto. A higher level of starch allows Arborio rice to absorb large amounts of liquid while retaining its texture. Each grain stays independent, yet together they produce an overall creamy taste and texture. No other rice is able to accomplish this amazing feat, making Arborio the only choice for true, authentic risotto.   UNCLE BEN’S® Classic Risotto Introducing the First Heat-and-Serve Risotto Rich, creamy risotto is one of the best-selling items on trend-setting menus today. Yet a labor-intensive prep process has made scratch risotto practically impossible for most operations. Now the UNCLE BEN’S® Brand introduces the first fully cooked risotto you can heat and serve in less than 90 seconds! Today’s Patrons Love Risotto!     * Nearly half of trend-setting independent restaurants menu risotto. (1)     * Risotto is a top-seller when offered on the menu. (2)     * Patrons crave risotto’s creamy taste as a “gourmet comfort food.” The Risotto that Meets Foodservice Demands Now anyone can make perfect risotto in minutes with new UNCLE BEN’S® Classic Risotto. Now in just 4 simple steps you can make delicious risotto.  To see just how Click here for a BOH Prep Card. NEW VIDEO CLIPS-Risotto Stations Learn how to change your omelet station into a Risotto station(55 sec) Watch Chef convert a pasta station into a Risotto station(54 sec)     * Easy way to convert under-utilized space and equipment into profit.     * Serve UNCLE BEN'S® Classic Risotto in minutes, without sacrificing the creamy taste or texture.     * Fast, fun, and easy way to offer customized dishes to your customers.      Click here for risotto ingredient ideas.   NEW VIDEO CLIP     Basic Risotto Demonstration Video(2min     13 sec)     * Fast and easy to prepare; just heat and serve in less than 90 seconds!     * Foolproof; consistent risotto every time.     * Same rich, creamy taste as scratch risotto, without the 30-minute prep time.     * Shelf-stable packaging means there’s no thawing or storage concerns.     * Small pouches let you prep one or two servings at a time.     * Made with 100% Arborio rice. Make It Your Own UNCLE BEN’S® Classic Risotto is the perfect recipe-ready starting point for limitless menu creations. NEW VIDEO CLIP Easy Risotto Recipe Demonstration Video (3 min 4 sec)     * Easy to customize with simple mix-ins.     * Countless applications, from traditional Italian side dishes to creamy New England seafood entrées to spicy Tex-Mex offerings and more.     * Allows you to turn excess ingredients into high-margin menu items.     * It’s from the UNCLE BEN’S® Brand, so you can trust it to perform consistently every time. (1) Chain Account Menu Survey, Trendspotters 2004 (2) Technomic-iLab, 2003