Americans’ love of treats is well-documented. But what occasions and motivations entice today’s consumers to purchase a treat when they’re dining out? And to what extent did the pandemic shape these behaviors?

Knowing why, when and how most Americans are buying frozen, baked and other treats can help Top 200 and other foodservice operators cater their menus and merchandising accordingly. This white paper explores these consumer drivers and outlines the tactics operators can implement to drive higher treat sales.