Why Mars Wrigley branded inclusions

From pre-chopped to whole candy, we have what you need to create profitable treat concepts.

Whether added to muffins, brownies, cookies, cakes or beverages, Mars branded candies bring out the wow factor in virtually any treat.

Give your baked goods and treats unmatched appeal with the brands they know and love!

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Explore our variety of inspiring recipes

White Chocolate Brownie Bars
made with M&M’S^® Caramel Candies

Cherry Cheesecake Pie
made with SNICKERS^® Bars

Cookies made with TWIX^® Cookie Bars

Cookie Butter–Stuffed Cookies
made with SNICKERS^® Bars and DOVE^®

Mudslide Skillet Brownie
made with MILKY WAY^® Bars

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Boost your profit potential with Mars Wrigley Branded Inclusions

62% of consumers prefer desserts that include Mars Wrigley branded inclusions²

Mars branded inclusions are preferred 3-4X over the generic option.³

76% of consumers are willing to pay a little more for a dessert with branded inclusions.²

82% of consumers say branded candies make for a more craveable dessert.² And 79% more likely to order a dessert with branded inclusions.²

Milky Way - 51 percent of consumers like Milky Way in sundaes as an ice cream flavor

Take advantage of valuable rebates and more.

1 Global Chocolate & Wrigley Metrics Euromonitor for Confections and for Nestlé Gum, January 2016.
1. Global Chocolate & Wrigley Metrics Euromonitor for Confections and for Nestlé Gum, Jan. 2016
2. Datassential, custom study, 2019
3. Datassential, MARS Foodservices study, 2016