MARS Branded Inclusions

Brands that put more wow in every treat
M&Ms logo
Snickers logo
Twix logo
Dove logo
Milky Way logo

From pre-chopped to whole candy, we have what you need to create profitable treat concepts.

Whether added to muffins, brownies, cookies, cakes or beverages, MARS branded candies bring out the wow factor in virtually any treat. Give your baked goods and treats unmatched appeal with the brands they know and love! 

View products


Explore our variety of inspiring recipes
White chocolate brownie bars

White Chocolate Brownie Bars
made with M&M’S® Caramel Candies


Cherry cheesecake pie

Cherry Cheesecake Pie
made with SNICKERS® Bars


Cookies made with Twix Cookie Bars

Cookies made with TWIX® Cookie Bars


Cookie butter stuffed cookies

Cookie Butter–Stuffed Cookies
made with SNICKERS® Bars and DOVE®


Mudslide skillet brownie

Mudslide Skillet Brownie
made with MILKY WAY® Bars


View all recipes

Why Mars branded inclusions

First in brand strength

MARS is ranked #1 globally when it comes to brand strength, compared to competitors.1

Preferred over generic

MARS branded inclusions are preferred 3-4X over the generic option.2

Better tasting

80% of consumers say branded candies make for a better-tasting dessert.2 And 78% of consumers agree branded inclusions make for a more craveable dessert.3

Willing to pay more

Nearly 50% of consumers are willing to pay more for MARS brands included in desserts.2


Increase dessert appeal


M and M's
Snickers - the brand trusted by 75 percent of consumers
Twix - the brand trusted by 69 percent of consumers
Dove - the number one global pure chocolate brand
Milky Way - 51 percent of consumers like Milky Way in sundaes as an ice cream flavor

Take advantage of valuable rebates and more.



1 Global Chocolate & Wrigley Metrics Euromonitor for Confections and for Nestlé Gum, January 2016.
2 Datassential, MARS Foodservice Study, 2016.
3 Datassential, MARS Foodservice Study, 2015.
4 Nielsen Study, 2016.