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Bring Gen Z, Millennials, and adventurous diners to the table. Today, 58% of consumers expect global items on menus, and 65% say authenticity matters more than ever. Keeping your menu authentic is seamless with BEN’S ORIGINAL™ INTERNATIONAL GRAINS™—the premium line of global rice from the brand your kitchen knows and trusts.
BEN’S ORIGINAL™ INTERNATIONAL GRAINS® Arborio Rice
BEN’S ORIGINAL™ INTERNATIONAL GRAINS™ Arborio Rice
This short-grain rice, grown exclusively in the Lombardia and Piemonte regions of Italy, cooks to a smooth, creamy texture and is ideal for risotto recipes.
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BEN’S ORIGINAL™ INTERNATIONAL GRAINS® Basmati Rice
BEN’S ORIGINAL™ INTERNATIONAL GRAINS™ Basmati Rice
Prized for its nutty flavor and pleasant aroma, Basmati rice is a Himalayan long-grain rice that brings fresh, international flavor to salads, entrées and sides.
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BEN’S ORIGINAL™ INTERNATIONAL GRAINS® Jasmine Rice
BEN’S ORIGINAL™ INTERNATIONAL GRAINS™ Jasmine Rice
Jasmine rice is a long-grain rice from Thailand and has a delicate scent and flavor that jazz up fusion, pan-Asian and Latin-inspired dishes.
Learn MoreConnect with global flavors
Global cuisine is no longer a specialty play, it’s a baseline expectation. Rice-centric comfort food is the ultimate gateway to these flavors. Whether it’s an authentic Indian basmati, a fragrant Thai jasmine bowl, or a creative fusion dish, comfort-forward rice dishes build an instant connection with nearly 9 in 10 diners who regularly eat global cuisines.
of consumers actively seek out and enjoy global flavors.
of American households now purchase global rice staples like Jasmine and Basmati, making these grains essential menu staples.
Make menus stand out
Diners want culinary versatility, but they value intention: 68% of consumers say restaurants must be respectful when using global flavors. Elevate your menu by utilizing high-quality, authentic grains. BEN’S ORIGINAL™ INTERNATIONAL GRAINS™ provide the distinct textures and rich colors that transform a simple side into a premium, culturally competent centerpiece.
of consumers expect to see globally-inspired items on most restaurant menus.1
1. Datassential, Global, Redefined, July 2026