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On trend. Superior quality. Consistent performance.
BEN’S ORIGINAL™ provides whole grain-forward menu inspiration for adding healthier, on-trend menu items into your rotation using common pantry ingredients. They hold longer than the competition and make the best choice for varying service needs, including DIY bars and modular prep spaces.
Consumers are seeking whole grain dishes on menus across the country. Nutritious and on-trend, whole grains add profit potential to any menu. In fact, 25% of operators who menu similar dishes say their sales have increased in the past year.1
22%
of consumers
plan to consume more whole grains in the next year6
Brown Rice has grown
+202%
on QSR menus and
+105%
on fast casuals menus
in the last 10 years5
Brown Rice has increased penetration
on Mexican restaurant menus by
+77%
in the last 4 years5
Healthy grains mean healthy profits
46% of operators menu whole or ancient grains to offer healthful options that consumers are willing to purchase. Those same consumers are also likely to welcome more creative applications in newer formats.1
Brown Rice on cold sandwiches has grown
+67%
in the last 4 years5
BEN'S ORIGINAL™ INTERNATIONAL GRAINS® 100% Wild Rice
Weight: 2/5 lb.
Product ID: 10054800424303
1 Datassential, Plant-Based Eating Keynote Report, Mar 2018; 2 Datassential, MenuTrends, Feb 2019; 3 Marks, Jaclyn, “Put a spring in your step with plant power,” SmartBrief, Apr 23, 2018.; 4 National Restaurant Association, What’s Hot 2019 Culinary Forecast, Dec 2018; 5 Menu Trends, Datassential, October 2024; 6 Healthy Keynote Report, Datassential, February 2024