Whole & Ancient Grains

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On trend. Superior quality. Consistent performance.

BEN’S ORIGINAL Brand provides whole grain-forward menu inspiration for adding healthier, on-trend menu items into your rotation using common pantry ingredients. They hold longer than the competition and make the best choice for varying service needs, including DIY bars and modular prep spaces.

Consumers are seeking whole grain dishes on menus across the country. Nutritious and on-trend, whole grains add profit potential to any menu. In fact, 25% of operators who menu similar dishes say their sales have increased in the past year.1

Wholes and Grains marsfoodservices image
Brown rice has grown


on menus over the last 4 years and is projected to grow +12% by 20232
Quinoa has grown


on US menus over the last 5 years2
Quinoa is projected to grow


over the next 4 years1

Healthy grains mean healthy profits

46% of operators menu whole or ancient grains to offer healthful options that consumers are willing to purchase. Those same consumers are also likely to welcome more creative applications in newer formats.1



of consumers consider whole grains healthy3

Protein-rich grains/seeds like

Quinoa ranked as the #1 on-trend ingredient

for 20194
Whole grain brown rice marsfoodservices image
Bens original asian style brown rice marsfoodservices image

Find on-trend recipes and menu inspiration


1 Datassential, Plant-Based Eating Keynote Report, Mar 2018; 2 Datassential, MenuTrends, Feb 2019; 3 Marks, Jaclyn, “Put a spring in your step with plant power,” SmartBrief, Apr 23, 2018.; 4 National Restaurant Association, What’s Hot 2019 Culinary Forecast, Dec 2018